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BROWSEPrivacy Policy
Dan Post Boot & Laredo Boots Privacy Policy
Effective Date: August 31, 2026
This Privacy Policy applies to information that Dan Post Boot Company, Inc., a Tennessee corporation, with offices at 1751 Alpine Drive, Clarksville, TN 37040 (“Dan Post,” “we,” “us” or “our”) collects on www.danpostboots.com, www.laredoboots.com, or any related website or service in or to which this Privacy Policy is linked or referenced (collectively, the “Services”).
YOUR PRIVACY IS IMPORTANT TO US. PLEASE READ THIS PRIVACY POLICY TO LEARN ABOUT THE INFORMATION THAT DAN POST COLLECTS FROM YOU AND HOW DAN POST USES THAT INFORMATION. BY USING THE SERVICES YOU CONSENT TO THE COLLECTION, USE AND TRANSFER OF YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY, THEN PLEASE DO NOT USE THE SERVICES.
PLEASE BE AWARE THAT DAN POST AND ALL ASSOCIATED SERVICES AND SYSTEMS ARE HOUSED ON SERVERS IN THE UNITED STATES. IF YOU ARE LOCATED OUTSIDE OF THE UNITED STATES, INFORMATION WE COLLECT (INCLUDING COOKIES) ARE PROCESSED AND STORED IN THE UNITED STATES, WHICH MAY NOT OFFER THE SAME LEVEL OF PRIVACY PROTECTION AS THE COUNTRY WHERE YOU RESIDE OR ARE A CITIZEN. BY USING THE SERVICES AND PROVIDING INFORMATION TO US, YOU CONSENT TO THE TRANSFER TO AND PROCESSING OF THE INFORMATION IN THE UNITED STATES.
Contents
1. Scope
This Privacy Policy describes the information that Dan Post collects (directly or indirectly) and why we collect it, what we do with the information we collect and how you can manage your Personal Information (defined below). This Privacy Policy does not apply to any website or service that does not display or link to this Privacy Policy. Capitalized terms used but not defined in this Privacy Policy have the definitions provided in our Terms & Conditions. If you have not done so already, please review our Terms & Conditions before using the Services.
2. Information We Collect
We collect data to provide the products and services you request, ease your navigation of the Services, communicate with you, and improve your experience using the Services. Some of this information is provided by you directly to us, such as when you create an account or place an order. Some of the information is collected through your interactions with the Services. We collect such data using technologies like cookies, action tags, and other tracking technologies, error reports, and usage data collected when you interact with our Services.
The data we collect depends on the products, services, and features of the Services that you use, and includes the following:
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When you register for the Services: When you register for the Services, we collect your name, email address, and password.
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When you use the Services: We may ask for contact information such as your name, address, telephone number, email address, contact preferences, employer/company, and other information related to your interests.
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We collect this information so that we may keep you informed about Dan Post and provide you with information.
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When you order products through the Services: We may ask for your name, address, phone number, email address, contact preferences, company and country.
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When you make a payment through the Services: If you make a payment to Dan Post, we will ask for Payment Information and other information requested for processing your payment.
2.1 Personal Information
When you visit the Services without creating an account, you can browse without submitting Personal Information about yourself. In general, we collect Personal Information that you submit to us in the process of creating or editing your account and user profile on the Services or that you submit to us voluntarily through your use of the Services. Information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household is “Personal Information.” Payment information is information required for payment processing, such as credit or payment card number, expiration date, cvv number, billing address, company name, and other information required for payment processing (“Payment Information”). Other information is information that, by itself does not individually identify you, such as browser type, operating system, the webpages you viewed and how long you viewed them (“Other Information”). We may link together different types of Other Information or link Other Information to Personal Information. If linked information directly or indirectly identifies an individual person, Dan Post treats the linked information as Personal Information. In this Privacy Policy, to “process” Personal Information means to perform any operation on Personal Information, whether or not by automated means, such as collection, recording, organizing, storing, adapting, use, disclosure, combining, erasing or destroying.
We may also collect Personal Information from third parties, such as Payment Processors, product vendors, and other partners. Our collection of this information allows us to provide you with our products and services, establish, maintain and support your user account on the Services, and communicate with you in accordance with our Terms & Conditions.
2.2 Automatically Collected Usage and Device Information
Similar to other websites, we use tracking technologies to automatically collect certain technical information from your web browser, mobile, or other device when you visit our Services. This data may include, without limitation, your IP address, browser type and language, referring/exit pages and URLs, other browser history, platform type, number of clicks, landing pages, the pages you requested and viewed, the amount of time spent on particular pages, and the date and time of your visits. Our collection of this data, described in more detail below, allows us to provide more personalized Services to you and to track usage of the Services.
Through Server Logs: A server log is a list of the activities that a server performs. Dan Post’s servers automatically collect and store in server logs your search queries, Internet Protocol (IP) address, hardware settings, browser type, browser language, the date and time of your request and referral URL and certain cookies that identify your browser or Dan Post account.
From Your Computer, Tablet or Mobile Telephone: We collect information about your computer, tablet or mobile telephone (“Device”), such as model, operating system version, mobile network information, telephone number, internet service provider and similar identifiers. Dan Post may associate your Device information with your Dan Post account. We may collect and store information (including Personal Information) on your Device through browser web and web application data caches.
Through Data Collection Technology: We use cookies, pixel tabs (also known as web beacons, flash cookies and clear Graphics Interchange Format (GIF) images) and similar technology (“Data Collection Technology”) to automatically collect information (including Other Information) about you when you use the Services. Please read below to learn more about how Dan Post uses Data Collection Technology. Dan Post generally does not treat Other Information as Personal Information unless required by applicable law.
2.2.1 Cookies
“Cookies” are small text files that are sent to or accessed from your web browser or your computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your computer, such as user settings, browsing history and activities conducted while using the Services. Our collection of this information allows us to improve your user experience in various ways, such as to personalize our display of the Services to you, to “remember” whether or not you are signed in, and to provide better technical support to you.
The Services use the following Cookies:
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Strictly necessary Cookies, which are required for the operation of the Services. Without them, for example, you would not be able to register or log in for the Services that Dan Post offers.
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Analytical/performance Cookies, which allow Dan Post to recognize and count the number of visitors, learn how visitors navigate the Services and improve the Services.
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Functionality Cookies, which Dan Post uses to recognize you when you return to the Services.
To learn more about Cookies and Web Beacons, visit www.allaboutcookies.org.
Please note: If you restrict, disable, or block any or all Cookies from your web browser or Device, the Services may not operate properly, and you may not have access to certain services or parts of the Services. We will not be liable for any interruption in, or inability to use, the Services or degraded functioning thereof, where such are caused by your settings and choices regarding Cookies.
2.2.2 Web Beacons (aka pixels/web bugs/java script)
“Web Beacons” are tiny graphics (about the size of a period at the end of a sentence) with unique identifiers used to track certain online actions, movements and related information of users of the Services. Unlike Cookies, which are stored on a user’s computer hard drive, Web Beacons are embedded invisibly on web pages or in HTML-based emails. The data we receive through Web Beacons allows us to effectively promote the Services to various populations of users, and to optimize external advertisements about the Services that appear on third-party websites. We may use Web Beacons to automatically record certain technical information about your interactions when you visit the Services or otherwise engage with us, to help deliver Cookies on our Services, or to count users who have visited the Services. We may also include Web Beacons in our promotional e-mail messages or newsletters to determine whether you open or act on them for statistical purposes. Web Beacons help Dan Post develop statistical information to provide better and more personalized content.
2.3 Information from Other Sources
We may obtain both personal and non-Personal Information about you from business partners, contractors, suppliers, and other third parties and add it to your account information or other information we have collected. We, and the third parties we engage, may combine information we collect from you over time, and across the Services, with information obtained from other sources. This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you.
We use third-party payment processors to assist in securely processing your Payment Information (“Payment Processors”). The Payment Information that you provide through the Services is encrypted and transmitted directly to the Payment Processor. In some cases the Payment Processor will direct you to its website and you will provide your Payment Information directly on the Payment Processor website. If you provide Payment Information through the Services, we do not store your Payment Information before transmitting it to the Payment Processor. We do not control and are not responsible for the Payment Processor or its collection or use of your information. When you complete a sale through a Payment Processor website, we may collect information from the Payment Processor in order to fulfill your order.
Currently our Payment Processors include Shopify, Shop Pay, Google Payments or “G Pay”, and Shop Pay Installments in partnership with Affirm. You may find out more about how these Payment Processors use your Payment Information by viewing their privacy policies:
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Google Payments: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en
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Affirm: https://www.affirm.com/privacy
2.4 Location Information
We collect your address information, e.g., shipping and billing address, when you set up your account and order our products or services.
2.5 Information about Others
You may also provide us with a third party’s Personal Information. For example, if you purchase a gift we will collect the recipient’s Personal Information to fulfill the order. We collect and handle any such Personal Information about others consistent with this Privacy Policy. You represent and warrant that you have obtained any required consent, provided any required notice, and otherwise fully complied with all applicable laws, including any data protection laws, with regard to any information that you provide to us about others.
2.6 Social Media
If you interact with us or our other users regarding Dan Post and its products and services on any social media platforms such as Instagram, Facebook, or Twitter (“Social Media”): (a) the Personal Information that you submit by and through such Social Media can be read, collected and/or used by us (depending on your Social Media privacy settings) as described in this Privacy Policy, and (b) where Dan Post responds to any interaction with you on Social Media, your account name/handle may be viewable by any and all members or users of our Social Media accounts. We are not responsible for the Personal Information that you choose to submit or link on any Social Media. Social Media operates independently from us, and we are not responsible for Social Media interfaces or privacy or security practices. We encourage you to review the privacy policies and settings of any Social Media with which you interact to help you understand their privacy practices. If you have questions about the security and privacy settings of any Social Media that you use, please refer to the applicable privacy notices or policies.
2.7 SMS Marketing
We will not share your text message opt-in or consent status with any third party for purposes unrelated to providing the messaging service. We may share this data with vendors who help us deliver text messages, including platform providers and phone companies.
3. External Links
The Services contain links to third-party websites and services, including links to Social Media. We are not responsible for any of the content or features or functionality of other linked websites or services. We are also not responsible for the privacy practices and the terms and conditions of use for any external websites or services. The linked websites and services may collect Personal Information from you that is not subject to our control. The data collection practices of linked third-party websites and services will be governed by that third party’s privacy policy and terms of use.
4. How We Process Personal Information
4.1 General
Dan Post processes Personal Information for one or more of the following business purposes (“Business Purpose”):
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To set up and maintain your registration with the Services;
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To fulfill purchases made through the Services;
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To process payments;
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To communicate with you;
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To deliver relevant content to you;
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To provide features through the Services;
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To prevent and investigate fraud and other misuses of the Services;
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To protect our rights and property;
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To operate, manage and improve the Services; and
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To ensure the technical functionality and security of the Services.
Dan Post processes Other Information for one or more of the following Business Purposes:
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To administer and improve the Services and your experience on the Services;
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To analyze trends and gather broad aggregate demographic information;
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To statistically monitor how many people are using the Services or opening our emails;
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To develop, improve and protect the Services;
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For audience research;
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To audit and analyze the Services; and
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To ensure the technical functionality and security of the Services.
4.2 Account-Related Emails
When you create an account with us and provide us with your email we may, subject to applicable law, use your email address to send you Services-related notices (including any notices required by law, in lieu of communication by postal mail), updates, news, and marketing messages. For example, when you register, you will receive a welcome email. If the Services are temporarily unavailable, we may also send you an email notice.
Email communications you receive from us will generally provide an unsubscribe link or instructions allowing you to opt out of receiving future emails or to change your contact preferences. If you have registered for an account with us, you can also change your contact preferences within your account settings. Please remember that even if you opt out of receiving marketing e-mails, we may still send you important service information related to your account and the Services. If you correspond with us by email, we may retain the content of your email messages, your email address, and our responses.
4.3 Advertising
We use third party service providers to serve advertisements or collect data on our behalf across the internet and on the Services (“Advertisers”). Some of these Advertisers may collect your Personal Information about your visits to our website and your interactions with our products and services to tailor marketing messages on other sites, or to trigger real-time interactions, customize the Services, or enhance your profile. Advertisers may use Cookies, Web Beacons, and other technologies to collect your Personal Information, measure the effectiveness of their advertisements, and personalize the advertisements on other sites. Some of these Advertisers may collect your Personal Information that you share on the Services via a web form automatically and prior to your submission of the Personal Information (i.e., before you click “Submit”). Advertisers may be able to use information from your Services visits to send marketing messages to you in a way that could personally identify you. The information collected by Advertisers may include your IP address, email addresses and other user and Device-level information. For example, when Advertisers send advertisements and links that appear on the Services directly to your browser, they automatically receive your IP address. Please keep in mind that your browser settings may not permit you to control Advertisers’ technologies, and this Privacy Policy does not apply to, and we cannot control the activities of Advertisers. If you would like more information about Advertisers’ practices, please see http://optout.aboutads.info/#!/.
4.4 Non-Personally Identifiable Information
We may use non-personally identifiable information, such as anonymized and/or aggregated website usage data, in any manner that does not identify individual users for the purpose of improving the operation and management of the Services, including to develop new features, functionality, and services, to conduct internal research, to better understand website usage patterns, to resolve disputes, to troubleshoot problems, to fulfill user requests, or for security and compliance purposes. Any non-personally identifiable information that is combined with Personal Information will be treated by us as Personal Information.
4.5 Payment Processors
Our store is hosted by Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases and general Shopify application. You may review Shopify's Terms of Service here: https://www.shopify.com/legal/terms. We use Shopify Payments to process your payments. All direct payment gateways adhere to the standards set by PCI-DSS. Shopify Payments will collect, use and process your information, including Payment Information, in accordance with their privacy policy. You can access Shopify Payment's privacy policy here: https://pay.shopify.com/tos-privacy-policy.
5. How We Share Information
When we disclose Personal Information for a Business Purpose, we enter into a contract that describes the purpose and requires the recipient to keep that Personal Information confidential and use only for performance of the contract, and not for any other purpose. We share or make your information available, including any Personal Information, in the circumstances described below.
5.1 Disclosures of Personal Information
We may share Personal Information collected via the Services with:
Service Providers: Dan Post shares information with Dan Post’s other third-party service providers that perform services on our behalf, such as payment processing, marketing, event registration, web hosting, or data storage. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. These third-party companies may use your contact information for communications and marketing purposes that support our Services. You are under no obligation to respond and the companies are restricted from using your contact information for any other purpose. Dan Post will ensure that any service provider with which we share Personal Information agrees to safeguard it in substantially the same manner as Dan Post has described in this Privacy Policy and in accordance with all applicable laws. Dan Post may aggregate information collected though the Services and remove identifiers so that the information no longer identifies or can be used to identify an individual (“Anonymized Information”). Dan Post shares Anonymized Information with third parties (our sponsors) and does not limit third parties’ use of the Anonymized Information because it is no longer Personal Information.
We disclose your Personal Information for a Business Purpose to the following categories of third parties:
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Payment Processors.
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Advertisers.
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Social Media.
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Other third party marketing service providers.
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Affiliated persons or third-party service providers assisting us in the operation, management, improvement, research and analysis of the Services.
Please note: Affiliated persons or our third party service providers may augment, extend, and combine non-personally identifiable information with data from additional third party sources in order to assist us in our operation of the Services.
5.2 Sales of Personal Information
We do not sell Personal Information.
5.3 Organizational Transitions
Dan Post may share Personal Information if Dan Post is involved in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control (in whole or in part). Dan Post requires that the shared Personal Information remain subject to the promises made in the then-current Privacy Policy, unless and until you agree to a new privacy terms.
5.4 Legal Requirements
Applicable law may require Dan Post to disclose your Personal Information if:
(i) reasonably necessary to comply with legal process (such as a court order, subpoena or search warrant) or other legal requirements;
(ii) disclosure would mitigate Dan Post’s liability in an actual or threatened lawsuit;
(iii) necessary to protect legal rights of Dan Post, users, customers, business partners or other interested parties; or
(iv) necessary for the prevention or detection of crime (subject in each case to applicable law).
5.5 Disclaimer
We cannot ensure that all of your Personal Information will be disclosed only in the ways described in this Privacy Policy. For example, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your Personal Information that they collect from the Services. Even with the most rigorous information security standards, no transmission of data over the internet can be 100% secure.
6. Your Choices and Options Relating to Our Collection
6.1 You Can Choose Not to Provide Personal Information
You may always decline to provide your Personal Information to us. Registering for an account or otherwise providing your Personal Information is not required to access some of our online content. If you choose not to provide certain Personal Information to us, some of your experiences may be affected (for example, we cannot accept an order without your name, certain contact information, and Payment Information).
6.2 You May Decline Other Requests
We use the Personal Information of our users as needed for the purposes for which it was collected or where you have consented to our use of such information. If you do not wish to provide information to us or do not wish to consent to the uses described in this Privacy Policy, please do not use the Services, set up an account, or supply the requested information to us.
6.3 Online Tracking Choices
Some web browsers (including some mobile web browsers) provide settings that allow you to control or reject Cookies or to alert you when a Cookie is placed on your Device. Although you are not required to accept Cookies or mobile device identifiers, if you block or reject them, some features of the Services (particularly those that require sign-in) may not function properly.
Some browsers may transmit “do-not-track” (DNT) signals to the websites with which the user communicates. Because of differences in how browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not change our tracking practices in response to DNT settings in your browser.
7. Children’s Privacy
The Services are not directed to or intended for use by minors. Consistent with the requirements of applicable law, if we learn that we have received any information directly from a minor without his or her parent’s verified consent, we will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the minor that he or she cannot use the Services and subsequently will delete that information.
8. Security of Personal Information
We employ a number of administrative, technical, and physical safeguards designed to protect the Personal Information we collect. The safety and security of your information also depends on you. Where we have given you ( or where you have chosen) a password for access to certain parts of the Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Services.
If you make any purchases through the Services, we may use a third-party payment processor (e.g., Shopify Payments, Shop Pay, Google Pay, Affirm, or similar processors) to assist with securely processing your payment information, and your credit card data will be encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction information is stored only as long as is necessary to complete your purchase transaction and to comply with applicable legal and recordkeeping obligations.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to the Services. Any transmission of Personal Information is at your own risk.
We retain Personal Information in identifiable form only for as long as necessary to fulfill the purposes for which the Personal Information was provided to Dan Post or, if longer to comply with law legal obligations, to resolve disputes, to enforce agreements and similar essential purposes.
9. Accessing or Updating Your Personal Information
You may request access to your Personal Information or correct an error or omission in your Personal Information by contacting us at customercare@danpostboots.com or write us at:
Dan Post Boot Company, Inc.
1751 Alpine Drive
Clarksville, TN 37040
(833) 821-1295
We will make good faith efforts to resolve requests to correct inaccurate information except where the request is unreasonable, requires disproportionate technical effort or expense, jeopardizes the privacy of others, or would be impractical.
10. Changes to the Privacy Policy
If we change this Privacy Policy, we will post the updated Privacy Policy and its effective date on this page. If Dan Post makes material changes that reduce your privacy rights, Dan Post will notify you in advance by sending you an email and/or by posting a notice in the Services. You should periodically review this Privacy Policy to ensure that you are familiar with the most current version. Your continued use of the Services after the Effective Date posted above will constitute your acceptance of the updated Privacy Policy.
11. How to Contact Us
If you have any questions, comments, or concerns about how we handle your Personal Information, then you may contact us at customercare@danpostboots.com or write to us at:
Dan Post Boot Company, Inc.
ATTN: Legal
1751 Alpine Drive
Clarksville, TN 37040
